A crispy cartoon universe for web & social
Use this guide to keep Chicken Nugget Warrior and friends visually consistent across student projects.
These are the main characters in the Snack Squad universe. Keep their personalities and silhouettes consistent so they’re instantly recognisable.
Quick idea: Charges into “epic battles” that are actually very small problems in the food court.
/resources/-images/CNW Mascott 25.23.pngQuick idea: Always has a plan, and always gets distracted by new flavour ideas mid-sentence.
-images/CNW Mascott2-Sidekick 25.23.pngQuick idea: Treats every situation like an action movie trailer, even crossing the street.
/resources/-images/CNW Logo Mascott2 Sidekick1 with Text 25.23.pngQuick idea: Uses “soft serve magic” to calm everyone down when the drama gets too crunchy.
/resources/-images/CNWP Mascott with text.pngUse this group illustration as a hero image or banner where you want to introduce the whole squad together.
/resources/-images/CNW Logo Mascott3 Sidekicks with Text - names 25.23.pngWhimsical, friendly, snack-sized heroic. Think Saturday morning cartoons, internet meme energy, and fast-food mascots with a dash of kawaii.
Use these colours as your core palette. Keep backgrounds soft and characters high contrast so they pop.
#F4B942
#D94F30
#FFF8E7
#5C3B1E
#C78C5F
#4A4A4A
#FDF1E3
Fonts should feel bold, friendly, and readable. Avoid super-thin or overly formal typefaces.
Font: Luckiest Guy (Google Fonts) – for titles, character names, big headings.
Font: Baloo 2 (Google Fonts) – for body text, descriptions, UI labels.
Font: Bangers or similar – for sound effects (e.g., “CRUNCH!”, “SPLAT!”, “SNACK ATTACK!”).
Use thick, clean outlines with slight rounded corners. Avoid sketchy or overly textured lines for main characters.
Characters should feel mid-action: waving, jumping, reacting. Avoid stiff “passport photo” poses where they just stand straight with no personality.
Keep backgrounds soft and light (beige, cream) with minimal detail so the characters remain the focus. Simple shadows under characters are enough.
Social & meme usage
Suggested hashtags
Content ideas for students